For nearly two decades, Sidney Crosby has been synonymous with hockey greatness. From his dazzling rookie season with the Pittsburgh Penguins to leading Team Canada to Olympic gold, Crosby’s name is etched in the annals of sports history. But as the summer approaches, whispers of a surprising twist in his celebrated career have begun to circulate—and this time, it’s not about a new contract, a record-breaking goal, or a dramatic playoff run.

Fans of Crosby are used to seeing him in a Penguins jersey, focused and determined, or draped in Canada’s colors, carrying the hopes of a nation on his shoulders. Yet, recent sightings of Crosby smiling in a sharp suit, mingling with stars from outside the hockey world, have sparked questions. What could possibly pull one of hockey’s most iconic figures away from the ice? Why is Crosby suddenly appearing at events that have nothing to do with pucks, sticks, or skates?

The answer, as it turns out, is as surprising as it is intriguing. Next summer, Crosby is set to take on a role that few could have predicted—one that will see him step into a different sport, a new community, and a fresh spotlight. It’s not a comeback, a farewell tour, or a coaching gig. Instead, Crosby is preparing to represent Canada in an entirely new capacity, one that will challenge him to connect with fans, athletes, and audiences in ways he never has before.

Rumors have swirled about what this new chapter might mean for Crosby’s legacy. Will he bring the same intensity and leadership that made him a hockey legend to this unfamiliar arena? How will his presence influence the sport’s popularity in Canada and beyond? And what does this move say about the evolving role of athletes in today’s interconnected world?

Adding to the intrigue are the names joining Crosby on this journey. Reports suggest that he won’t be alone, but rather part of a select group of Canadian icons from the worlds of entertainment, music, and media. Together, they’ll form a team unlike any other, united by a shared mission to inspire and energize a nation ahead of a global event that promises to capture the world’s attention.

As Canada prepares to host a major international tournament, the stakes couldn’t be higher. The excitement is building, the spotlight is shifting, and all eyes are on Crosby as he embraces a challenge that goes far beyond the rink. What exactly will his new role entail? How will he adapt to the demands of a sport that’s different from the one he’s mastered? And what impact will his involvement have on Canada’s hopes for glory on the world stage?

One thing is certain: Sidney Crosby’s story is about to take an unexpected turn, and the next chapter promises to be as compelling as any that have come before. For fans, observers, and anyone who loves a good surprise, it’s a moment not to be missed.

Read on to discover the full details of Crosby’s remarkable new journey—and why it could change the way we think about sports, celebrity, and national pride.

Pittsburgh Penguins' Sidney Crosby smiles as he walks in a suit and looks to the side

Photo credit: Edit from Reddit

Penguins’ Sidney Crosby is venturing into a different sport next summer, as he has been named ambassador for Canada Soccer ahead of the 2026 FIFA World Cup.

Sidney Crosby’s legacy as one of Canada’s greatest athletes is already secure, with an international resume that includes Olympic gold, a World Championship, a World Cup of Hockey, and the Four Nations Face-Off.

Yet next summer, the Pittsburgh Penguins captain will represent Canada in a completely new way, and in a new sport.

What is changing for Sidney Crosby next summer

He has been announced as an ambassador for Canada Soccer, marking the 2026 FIFA World Cup, to be held alongside 14 other cities in the USA and Mexico, as well as Toronto and Vancouver, Canada.

“I’m excited to partner with Canada Soccer as they launch their Iconic XI ambassador program ahead of the FIFA World Cup,” Crosby said. “It’s always an honor to represent Canada on the national stage, and I’m happy to support my fellow Canadian athletes. I’ll be cheering for them along the way.”

The 38-year-old, a well-known fan of Canadian soccer, went all the way to Texas to show support last year by watching their national team play at Copa America, even celebrating their victory over Venezuela with the team afterwards. Further, he will be involved in bringing the sport to a wider audience.

Why this announcement is special for Sidney Crosby

He was unveiled as one of the first “Iconic XI” members of Canada Soccer, a list that comprises 11 influential personalities in various sectors, including sports, entertainment, music, and media, selected to champion the national team among Canadians.

He is joined by actor Simu Liu and singer Shawn Mendes, both familiar names expected to play a key role in this initiative.

Canada Soccer has also unveiled a World Cup album, which will feature The Tragically Hip, Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, and Zeds Dead, celebrating the creativity of this country.

As Canada is all set to open the tournament on June 12 in Toronto and conclude their group stage matches in Vancouver, fans will surely see Crosby prominently featured, this time supporting Canada in a brand new jersey.