The Brownlow Medal is the biggest black tie event on the AFL calendar, and Channel Seven are promising a new look for their coverage of footy’s night of nights.

Kicking off on Monday, September 22, the broadcast, hosted by 7AFL’s Hamish McLachlan and 7NEWS Melbourne’s, Rebecca Maddern will break with tradition and include a pre-show late afternoon spot called ‘Blue Carpet Confessionals’.

Former Hawthorn star Isaac Smith and celebrity stylist Elliot Garnaut will host the segment, which will feature interviews with AFL stars and their WAGs as they arrive at Melbourne’s Crown for the event.

And in a fresh twist, it will be Smith, host of the No Utes in the Valet podcast, who will be offering his take on the fashion, while Garnaut will test his footy smarts on the pair’s star-studded guests.

AFL field reporter Abbey Holmes, meanwhile, will cover all the glamorous red carpet action alongside Seven Sports commentators Dale Thomas, Emma Freedman and Matthew Richardson.

The ceremony itself is predicted to be a nail-biter, with ESPN’s respected Brownlow predictor having three stars locked on 29 votes each after 24 rounds.

The Brownlow Medal is the biggest black tie event on the AFL calendar, and Channel Seven are promising a new look for their coverage of footy’s night of nights. Pictured: BM favourite Nick Daicos of the Collingwood Magpies and partner Arlette Amor at the 2024 event

Kicking off on Monday, September 22, the broadcast hosted by 7AFL’s Hamish McLachlan and 7NEWS Melbourne ’s, Rebecca Maddern will break with tradition and include a pre-show late afternoon spot, ‘Blue Carpet Confessionals’. Pictured: Brownlow Medal red carpet regualrs Chris and Bec Judd at the 2024 ceremony

Collingwood’s Nick Daicos, Geelong recruit Bailey Smith and Gold Coast midfielder Noah Anderson are dead level at the top of the leaderboard.

Adelaide captain Jordan Dawson and Bulldogs skipper Marcus Bontempelli are also favourites alongside Geelong’s Max Holmes, Port Adelaide’s Zak Butters and Suns bull Matt Rowell.

It comes after the AFL issued a blunt warning ahead of this year’s Brownlow Medal, telling guests the night is not about gowns, glamour or the hottest girlfriends but about the game’s highest individual honour.

Which could be bad news for the likes of Tammy Hembrow, who is widely tipped to attend the ceremony as the partner of Geelong midfielder Bailey Smith.

Tammy is reportedly gearing up for a jaw-dropping appearance at this year’s event, which could rival Bec Judd’s unforgettable red dress moment from 2004.

The fitness mogul and social media sensation, 30, is said to be in talks with high-profile designers to secure a show-stopping gown.

She is currently enjoying a blossoming romance with Bailey, 24, who has enjoyed a standout season.

‘Tammy is smart, she knows what she’s doing,’ a source told The Herald Sun, suggesting her potential appearance is nothing short of a calculated power move.

Former Hawthorn star Isaac Smith and celebrity stylist Elliot Garnaut will host the segment, which will feature interviews with AFL stars and their WAGs as they arrive at Melbourne’s Crown for the event

Tammy Hembrow is widely tipped to attend the ceremony as the partner of Geelong midfielder Bailey Smith. (Pictured)

The couple were first linked earlier this month when they were spotted enjoying a romantic date at Burleigh’s celebrity hotspot Rick Shores on August 9.

The Brownlow Medal has long been considered both a football award and a fashion extravaganza.

For years, the red carpet arrivals have rivalled the count itself with wives and girlfriends of stars commanding headlines in couture creations that often take months of preparation.

The event has even been dubbed the Gownlow as stylists, designers and influencers have turned the night into a runway.

League insiders have now put their foot down saying the spectacle has tipped too far.

‘The Brownlow is who is the fairest and best player in the competition as opposed to who has the hottest girlfriend,’ one AFL figure told News Corp.

Guest lists have been tightened with some well-known red carpet regulars missing out in favour of players in genuine contention for votes or past winners.