When it comes to property, quite a lot changes in 22 years.

The Block's original host Jamie Durie / The Block's original location at 67 Roscoe Street, Bondi.

It’s been more than 22 years since the first season of The Block aired from 67 Roscoe Street, Bondi. Photos: Channel 9 / realestate.com.au

Ready to feel old? It’s been more than 22 years since the first season of The Block began filming at 67 Roscoe Street, Bondi.

Ready to cry? Well, way back then, if you’d been a little more organised, a little more goal-oriented, and perhaps a little bit wealthier, you could have picked up the entire block for under $2 million.

And that’s exactly what Channel 9 did when they paid the modest sum of $1.95 million for the entire apartment block back in June 2002. Then, just one year later, the four newly renovated two-bedroom units went under the hammer, fetching a combined $2.82 million — including $440,000 profit for the four lucky couples.

The show was a huge success for the network, with an average of two million viewers for each episode and a whopping three million Aussies tuning in for the grand finale.

But how much are those apartments worth now? Well, they don’t change hands too often, with the owners apparently keen to hold on to their slice of Aussie TV history, but there have been a handful of sales over the years. Here’s a look at the most recent sales figures and current price estimates.

Unit 2: $560,500 – September 2005

Kitchen and patio at 2/67 Roscoe Street, Bondi

Crazy John’s founder, the late John Ilhan, lost over $100,000 when he sold Unit 2. Photo: Domain

An early investment in The Block in one of Sydney’s most sought-after suburbs sounds like a sure bet, right? Not so fast. Unit 2 buyer and Crazy John’s mobile founder, the late John Ilhan, paid a pretty $670,000 for the unit back in 2003, but then he appears to have taken quite a hit, dumping the property just two years later for $560,500. Ouch.

Domain’s current estimate on the property is around $1.48 million.

Unit 3: $1.765 million – August 2021

Kitchen and patio at 3/67 Roscoe Street, Bondi

The Sun-Herald also took a sizeable loss on their purchase of Unit 3, while the new owners lucked out. Photo: Domain

John wasn’t alone either. Just a few months earlier, in April 2005, Unit 3 was sold for just $555,000, despite having purchased it at auction for $655,000 – making a loss of $100,000.

The next owners did do markedly better, though, going on to sell the property for $1.765 million in August 2021. Domain’s current estimate on the property is around $1.86 million.

Unit 4: $1.415 million – September 2019

Living room at 2/67 Roscoe Street, Bondi

The runner-up, Unit 4, would likely fetch around $1.58 million if it were on the market today. Photo: Domain

A Sydney businessman also must’ve been feeling a little disappointed when he sold Unit 4 in 2009 for a measly $20,000 profit. Better than a loss, but a rather paltry return on $750,000 over six years.

Unit 4 has changed hands twice more since. It’s not clear what the previous owners paid at auction in 2011, but when they sold the unit again in 2019, it fetched over $1.4 million.

In today’s market, number 4 would likely sell for a slightly higher figure. Domain’s current estimate on the property is around $1.7 million.

Unit 1: $1.45 million – October 2023

Living room at 2/67 Roscoe Street, Bondi

The winning unit recently sold for $1.45 million. Photo: Domain

Last but definitely not least, we have the winning property, Adam and Fiona’s fabulous ground-floor flat. Purchased by an “unidentified Sydney woman” for $751,000 way back in 2003, the unit was sold in October 2023 for $1.45 million.

Almost two years later, Domain’s current estimate on the property is around $1.58 million.