Sarah Jessica Parker looked strained as she stepped out with Matthew Broderick in The Hamptons this week – amid her show and Just Like That’s falling ratings.

The Carrie Bradshaw icon, 60, who has played the fashionista since the first season of Sex and the City in 1998, pursed her lips and looked somber as fans declared they were ‘hate watching’ the reboot’s third season.

SJP ditched her signature couture with a white sweater and jeans, paired with flat shoes as she hauled groceries to her car ahead of 4th of July weekend.

Viewership for the third season has fallen amid backlash over the show’s ‘dull storylines’, ‘cartoonish acting’ and ‘boring’ supporting characters.

Data obtained by Samba TV last month found the third season premiere averaged 429,000 households during the live-plus-three-day viewership window. – a seven per cent decline on the season two premiere.

Both season two and three have fallen way behind the first season’s debut which was watched by 1.1million households.

Sarah Jessica Parker looked strained as she stepped out with Matthew Broderick in The Hamptons this week – amid her show and Just Like That’s falling ratings

And Just Like That has seen Sarah Jessica Parker, Cynthia Nixon and Davis reprise their respective roles as Carrie Bradshaw, Miranda Hobbes and York

As of July 3, And Just Like That has been knocked off the top of HBO Max’s streaming charts by fellow Cynthia Nixon led show, The Gilded Age.

This comes after SATC veteran Kyle MacLachlan said creative differences have kept him from appearing on And Just Like That.

The Emmy-nominated actor, 66, explained on Wednesday to Us Weekly his rationale in not yet reprising the role of Trey MacDougal, the ex-husband of Kristin Davis‘ character Charlotte York, on the HBO series.

‘Listen, I would love to come back and have fun,’ said the actor, also known for his work as FBI special agent Dale Cooper on the iconic 90s mystery Twin Peaks.

The veteran actor, appearing at a God’s Love We Deliver’s event in New York City on the late June evening, delved into detail about the creative differences he had with producers regarding a comeback to the franchise amid tension between Sarah Jessica Parker and Kim Cattrall.

‘What they suggested to me, I said, “I think there should be more.” So I just said, “I wonder, if the relationship that Charlotte and Trey had demands a little more than their first idea.”‘

MacLachlan told the magazine about what he thought would be a good destination for the Trey MacDougal character.

The Carrie Bradshaw icon, 60, who has played the fashionista since the first season of Sex and the City in 1998, pursed her lips and looked somber as fans declared they were ‘hate watching’ the reboot’s third season

Viewership for the third season has fallen amid backlash over the show’s ‘dull storylines’, ‘cartoonish acting’ and ‘boring’ supporting characters

Kyle MacLachlan, 66, said that creative differences have kept him from appearing on the Sex and the City spinoff And Just Like That. Pictured earlier this month in NYC

The Emmy-nominated actor, 66, explained on Wednesday to Us Weekly his rationale in not reprising the role of Trey MacDougal, the ex-husband of Kristin Davis’ character Charlotte York on the HBO series

‘I had suggested that Trey has maybe moved to Napa and has a very successful winery and label there – you can see where I’m going with this.

He said, ‘But no, I actually haven’t said anything yet … it’d be very interesting.’

MacLachlan said that ‘regardless’ of if he returns or not, he think’s the show is ‘doing great.’

The actor, who has been seen in films such as Echo Valley, Showgirls and Blue Velvet, had kind words for the principle cast of the HBO series.

And Just Like That has seen Sarah Jessica Parker, Cynthia Nixon and Davis reprise their respective roles as Carrie Bradshaw, Miranda Hobbes and York.

Said MacLachlan: ‘They’re all lovely. And I adore them.’

Cattrall has not appeared on the rebooted show regularly amid years of tension with Parker.