Hailey Bieber has once again set social media ablaze — this time with a set of jaw-dropping photos that left fans calling her a “hot mom.”

Hailey Bieber branded a 'hot mom' as she puts on cheeky display in thong in very  revealing snaps | Daily Mail Online

The model and skincare mogul, who is currently expecting her first child with husband Justin Bieber, stunned fans by showing off her baby bump — and plenty more — in a daring, thong-baring photoshoot that broke the internet within minutes.

In the sultry snaps, Hailey confidently flaunted her pregnancy curves, wearing a sheer, barely-there outfit that left little to the imagination. Her signature glossy skin, natural glam, and effortless confidence had fans flooding her Instagram comments with fire emojis and praise, with one follower writing, “This is the hottest maternity shoot ever!” while another declared, “Hailey Bieber just redefined what being a mom looks like.”

The photoshoot marks yet another bold move from Hailey, who has made it clear that she won’t let motherhood stop her from embracing her sensuality and fashion-forward image. She’s long been known for pushing boundaries in her campaigns — from her racy Rhode Skin ads to her high-fashion magazine covers — but these latest images have fans and critics alike talking for an entirely new reason.

Social media erupted within minutes of the upload, with “Hailey Bieber hot mom” trending across X (formerly Twitter) and TikTok.

Hailey Bieber branded a 'hot mom' as she puts on cheeky display in thong in very  revealing snaps | Daily Mail Online

Many fans praised her for showing that pregnancy can be glamorous and empowering, with others admiring how she balances her signature cool-girl aesthetic with the confidence of a soon-to-be mother. However, not everyone was impressed — some online critics accused her of “attention-seeking” and “oversexualizing motherhood.”

Despite the divided opinions, Hailey’s supporters were quick to defend her, noting that she’s simply celebrating her changing body in her own way. “She’s glowing and confident — that’s what every mom-to-be should feel,” one fan wrote. Another added, “Hailey is owning her femininity, and there’s nothing wrong with that.”

The photoshoot seems to reflect a larger trend among celebrity moms embracing bold maternity imagery. From Rihanna’s iconic bump-baring outfits to Kourtney Kardashian’s racy pregnancy portraits, stars have been rejecting outdated norms about what pregnancy “should” look like — and Hailey is clearly carrying that torch with her own chic, unapologetic spin.

Her husband, Justin Bieber, also appeared to be proud and supportive. Sources close to the couple said Justin “loved” the photos and thought Hailey looked “incredible.” The pop star has been vocal about his excitement for fatherhood and has reportedly been doting on Hailey throughout her pregnancy, making sure she feels comfortable and confident as she prepares for their baby’s arrival.

For Hailey, who’s built a brand around effortless beauty and modern femininity, this latest shoot seems to perfectly capture her evolution. She’s not just the fashion “it girl” anymore — she’s stepping into a new era as a mother, and she’s doing it on her own terms.

Hailey Bieber puts on cheeky display in bedroom photo shoot

Fans are now speculating whether the bold images could be part of an upcoming Rhode campaign, a magazine feature, or simply Hailey’s way of celebrating a milestone moment in her life. Whatever the reason, one thing’s for sure: she’s proving that motherhood can be as fierce, stylish, and empowering as any runway moment.

Love her or hate her, Hailey Bieber has once again dominated the conversation — and with her baby on the way, it looks like she’s only getting started.