The backstage chaos at Loose Women has exploded into what insiders are calling a “full-blown bloodbath,” as simmering feuds between the ITV show’s biggest personalities threaten to tear it apart from the inside.

Once marketed as a supportive, empowering panel for women, the long-running daytime program is now reportedly in open warfare, with rival cliques, power struggles, and secret betrayals dominating the off-camera drama.

According to multiple production sources who spoke exclusively to Katie Hind, tensions have been escalating for months — but things recently took an ugly turn after a series of heated arguments and behind-the-scenes leaks exposed deep divisions among the stars. One insider described the current state of the show as “toxic beyond belief,” adding:

“It’s chaos. The women can’t even stand to be in the same green room anymore. Everyone’s talking behind everyone’s back. ITV bosses are panicking because the atmosphere has become impossible to manage.”

At the heart of the drama, sources claim, is a bitter rift between two of the show’s longest-serving panelists, who allegedly can’t even look at each other off-camera. “They’ve both got huge egos,” says one insider. “Each of them thinks they’re the face of the show — and neither is willing to back down. Producers are constantly forced to rearrange line-ups just to keep them apart.”

Meanwhile, several of the newer panellists reportedly feel “frozen out” by what’s been described as a “mean girls clique” among the veteran hosts. One production source revealed:

“If you’re not part of the original group, you don’t stand a chance. There’s constant sniping, whispering, and subtle digs — especially before filming starts. It’s like a high school cafeteria, only with TV cameras and stylists.”

The situation has become so tense that ITV executives are said to be considering a full panel reshuffle to salvage the brand. Ratings have quietly slipped over the past year, and fans have noticed an unmistakable shift in tone. One recent episode, which was cut short after an on-air spat between two hosts, sent social media into meltdown. Viewers accused the show of “turning into reality TV,” with one fan commenting:

“It used to be fun and supportive — now it’s just four women glaring at each other between segments.”

According to insiders, the divides run deeper than just personality clashes. Pay discrepancies, favoritism in promotional opportunities, and resentment over who gets the most airtime have fueled resentment among the cast. One presenter reportedly demanded to be seated at the center of the table for every episode — a position traditionally seen as the show’s “alpha chair.”

“The seating plan alone has caused wars,” said one ITV crew member. “There’s an unspoken hierarchy. The person in the middle gets more camera time, so everyone’s fighting for it. It’s embarrassing.”

Behind the scenes, producers are walking on eggshells. One even described the morning production meetings as “an exercise in diplomacy.”

“You have to pretend everyone’s getting along while knowing full well that two of them won’t even make eye contact in the hallway,” the source explained. “It’s exhausting. The energy backstage is poisonous.”

Adding to the turmoil is a rumored feud involving one of the show’s most outspoken stars, who reportedly has a history of clashing with colleagues. She’s been described as both “brilliant television” and “a nightmare to manage.” A senior ITV insider confirmed that multiple complaints have been lodged about her conduct — including accusations of “bullying behavior” and “verbal tirades” toward junior staff.

“She’s unpredictable,” the insider revealed. “One minute she’s charming and funny, the next she’s shouting at producers because her segment was cut for time. Everyone’s terrified of upsetting her — but she’s also one of the few who can still pull in ratings, so management keeps protecting her.”

But that protection may be running out. Executives are reportedly weighing drastic action, including the possible suspension of key cast members and a shake-up of the show’s format. “They can’t keep pretending everything’s fine,” said one source. “The show has lost its identity — and the public’s starting to see through the cracks.”

Social media has amplified the crisis. Fans have started dissecting clips for signs of tension — from awkward glances to frosty exchanges between panellists. One viral TikTok showing a “death stare” between two presenters has been viewed more than 2 million times, with commenters claiming it proves “the feud is 100% real.”

Even ITV’s upper management is said to be divided on how to handle the implosion. Some argue the infighting gives the show “buzz,” keeping it relevant in a crowded daytime lineup. Others believe the drama is destroying its credibility and alienating longtime viewers. “It’s gone from friendly chat to reality-TV-level toxicity,” said an industry source. “If something doesn’t change soon, the brand might not recover.”

Behind the scenes, one of the biggest bombshells involves a recent confrontation that reportedly turned physical. During rehearsals last month, two panellists allegedly had to be separated after a shouting match over a political discussion spiraled out of control. The altercation was “worse than anything the public has seen,” says a staffer. “Security even had to step in. That’s how bad it’s gotten.”

In the fallout, several staff members have reportedly quit or requested transfers, citing burnout and emotional strain. One production assistant told Hind:

“It used to be my dream job — now I dread coming in. The constant tension is unbearable.”

ITV, for its part, has declined to comment on “speculation about internal matters,” but a spokesperson insisted the network remains “fully supportive of the Loose Women team and its continued success.”

Still, industry whispers suggest that some of the show’s most recognizable faces may not return next season. Producers are said to be exploring “fresh faces and new energy” to revive the franchise — but finding replacements willing to step into such a volatile environment may prove difficult.

The fallout has reached such a level that some within ITV reportedly fear Loose Women could be put on hiatus or even cancelled if the feuding doesn’t stop. “It’s become untenable,” says one long-time employee. “The brand was built on sisterhood and honesty. Now it’s just bitterness and betrayal.”

For fans, the revelations have shattered the show’s polished image. For ITV, the damage could take years to repair. But for the women at the center of the storm — all of whom have carefully crafted public personas — this backstage bloodbath may be one feud they can’t smooth over with makeup and smiles.

As one insider grimly concluded:

“Loose Women used to be about empowering women. Now it’s about surviving them.”